As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a “German product.”

  • halfapage@lemmy.world
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    22 hours ago

    love how it’s just a lazy ad template for all non-US countries

    you would think having a multi billion corporation would enable you to do some fancy creative stuff customized to local culture and whatnot, but nah

    also amazing how they sort of use workers as meat shields for consumers to feel guilty about

    • Eheran@lemmy.world
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      24 hours ago

      Multi MILLION? Let me quote Austin Powers:

      Number Two: Don’t you think we should ask for more than a million dollars? A million dollars isn’t exactly a lot of money these days. Virtucon alone makes over 9 billion dollars a year!

      Dr. Evil: Really? That’s a lot of money.

      Coca cola is at 50 billion.

  • TheAlbatross@lemmy.blahaj.zone
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    1 day ago

    Doesn’t Germany have a lot of small soda producers? I remember being gifted locally made Spezi while I was over there and it was amazing.

  • yucandu@lemmy.world
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    22 hours ago

    Think of Jana

    Okay, Jana, enjoy your employment insurance in a country that allows you to survive companies going out of business.

  • IninewCrow@lemmy.ca
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    1 day ago

    The last time that happened they invented … Fanta

    Coca-Cola has a history of always changing their brand because of fascism.

  • BurgerBaron@piefed.social
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    23 hours ago

    I haven’t touched any American soda since 51st state threats, honestly really disappointed all our restaurants still serve Pepsi or Coke products.

    Not sure if Canadians are hurting their sales enough to try that here yet.

      • BurgerBaron@piefed.social
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        20 hours ago

        Yeah that one is out of Texas I see.

        Alts with zero USA involvement from what I can tell, correct me if I’m wrong:

        Canada: Big 8, Like Cola, Bubble Up, Red Racer, Philips Soda, Jones Soda.

        Out of those I’m only aware of Jones and Philips personally. I’ll need to look for the others.

        Europeans (probably not every country I imagine):

        Irn-Bru, Vinto, Fritz-Cola, Almdudler, Rivella, Sinalco, Ubuntu Cola, Mecca Cola, Barr’s Flavours, San Pellegrino, Orangina.

        Some of these are in Canada too, dunno about the reverse! I buy San Pellegrino pretty frequently and know of Rivella.

  • PhilipTheBucket@piefed.social
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    1 day ago

    Who the fuck is still drinking Coca-Cola? Literally the only person I know who ever drank it habitually was my dad, and he stopped some years ago.