Coca-Cola rebrands products in Germany amid US image crisis – DW – 09/08/2025
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As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."

As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a “German product.”

    • Eheran@lemmy.worldEnglish
      30·
      21 hours ago

      Multi MILLION? Let me quote Austin Powers:

      Number Two: Don’t you think we should ask for more than a million dollars? A million dollars isn’t exactly a lot of money these days. Virtucon alone makes over 9 billion dollars a year!

      Dr. Evil: Really? That’s a lot of money.

      Coca cola is at 50 billion.