As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a “German product.”
As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a “German product.”
love how it’s just a lazy ad template for all non-US countries
you would think having a multi billion corporation would enable you to do some fancy creative stuff customized to local culture and whatnot, but nah
also amazing how they sort of use workers as meat shields for consumers to feel guilty about