As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a “German product.”
As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a “German product.”
Was just in Germany a couple of days ago.
Ordered a Coke was asked “Coke or Coke Zero” was served a local cola.
Wasn’t mad it was a good soda, I was just ordering soda the way I am used to :)