Everything that makes advertisers happy is to the detriment of humanity as a whole. Everything that makes advertisers’ jobs easier also makes it easier for authoritarian governments. “Innovation” is no longer about creating new things, it’s about taking what already works, breaking it, shoving ads on it and charging a ransom in the form of a premium subscription.

On the other hand, there are endless ad-skipping tools, pages and sites where the main attraction is the lack of ads without a subscription. More and more people are talking about how intrusive and annoying ads are, even those who make their living from them. As the efforts of big tech to please advertisers grow, so do the efforts of ordinary people to screw them.

Very Cyberpunk.

  • UltraGiGaGigantic@lemmy.ml
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    6 days ago

    People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you.

    You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.

    Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.

    You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs.

    – Banksy

    • avattar@lemmy.sdf.org
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      5 days ago

      It’s that…the reason we are so dissatisfied with our lives? We may not even pay attention to most adverts, but subconsciously, they affect us and make us fell unhappy?

      • zebidiah@lemmy.ca
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        5 days ago

        yep, it’s a psychological attack (on your subconscious) to create unrealistic expectations and feelings of inadequacy among consumers who do not experience the same outcomes.

        whether you pay attention to it or not, it’s still a psychic attack

        • avattar@lemmy.sdf.org
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          5 days ago

          I think that is literally, objectively evil. How can we fight back? I already use adblocks online, that is one way, I think.

          • witten@lemmy.world
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            5 days ago

            Stop giving your money to the giant companies that fund and perpetuate surveillance ad tech. Shop local.

      • Guns0rWeD13@lemmy.world
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        5 days ago

        hi. you must be new here. welcome to capitalism, consumerism, and the modern dystopia. what will you be doing to destroy it?

  • Aceticon@lemmy.dbzer0.com
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    7 days ago

    With modern advertising techniques, adverts mainly work by psychological manipulation - putting a name in your mind, making you associate it with an emotion (for example cars are “freedom”, perfume is “lust”), induce fear of a non-existing problem and then sell you a “solution” and so on.

    It’s like being the focus of a crowd of untiring salesmen who are slick manipulators with training in Psychology and with no ethics at all.

    That’s how it is every day in every place (even the comfort of your own home) in the advert heavy world we live in if one doesn’t fight to keep that shit away.

    • HasturInYellow@lemmy.world
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      “It’s like being the focus of a crowd of untiring salesmen who are slick manipulators with training in Psychology and with no ethics at all.”

      It’s not LIKE that. It IS that. It’s literally exactly that.

      • Aceticon@lemmy.dbzer0.com
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        Actually I think it’s worse: human salesmen cost money whilst this shit is mainly automated or uses distribution systems were one person presses a button and millions get exposed to it (for example TV), so the numbers involved and the relentlessness of the pestering is far, far larger in scale than if human salesmen were doing it.

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          6 days ago

          I liken it to humanity devoting almost a third of our planetary output on perfecting the poison that will reduce everyone but the creator to useless, incompetent, stooges. This is obviously an incredible net good for the species as a whole. We should never stop this.

    • frezik@midwest.social
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      Also, “problems” that are things capitalism created for itself, and then sells you a solution. Such as services that scrub old subscriptions that you don’t use, or companies that get you out of timeshares.

    • anachrohack@lemmy.world
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      Advertising hasn’t been that psychological since cable TV. These days, almost no work is put into advertising creatives. The goal is simply to spam and inundate you with messaging so the product is in your mind at all times. People have incredibly short attention spans thanks to smart phones so advertisements need to be virtually instantaneous in delivering their message.

      Its really all about statistics these days. Very little thought or effort is put into advertisements.

      • Aceticon@lemmy.dbzer0.com
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        6 days ago

        Have a look at Perfume adverts on TV: they are literally entirely made up of imagery meant to make one think about sex and being sexy, with not a single thing in any of them about the actual quality of the product.

        Car adverts too are similar, but their imagery is about things like Freedom, Family, Friendship, Party, Joy and so on (depending on the car). Almost none of them talks about the qualities of the actual vehicle.

        Adverts not relying in this kind of psychological manipulation are the ones which look a lot like 1950s adverts and talk about the actual qualities of the product.

        Under-investment into training advertising creatieves doesn’t mean that the adverts aren’t using Psychology tricks anymore because that way of doing adverts is now so widespread and common in the industry (because it works!) that people just learn those things as tricks of the trade rather than needing any kind of special extra training in Psychology.

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    6 days ago

    Advertising exists to manipulate behavior beneficial to clients, out of target groups. It is propaganda and psychological manipulation. The days of simply informing people of products and services is a fairy tale. Maddison Avenue was built off of Nazi Germany’s mass media propaganda strategies.

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      I loved those old Chevrolet commercials from the 1930s that explained things like how a differential or transmission works in a car and I’m not even a car guy

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    5 days ago

    On the one hand, yes. But also, it’s mostly capitalism.

    I don’t think there’s anything inherently wrong with “I’m starting a frisbee club for fun. We’re going to meet saturdays in the park. I’m going to put up some flyers and tell my friends about it”.

    But at some point that can mutate into “i put a 30 second unskippable ad for FrisbeeFranchise on youtube, and a giant billboard over the subway stop that implies if you don’t play frisbee you’ll never be happy”. That’s bad.

    I think targeted ads should be illegal as a first step. I don’t think anyone except the worst sort of advertisers would go to bat for those. Old fashioned static ads where they put an ad for bike stuff by the bike lane in town is annoying, but somehow we’ve invented things so much worse than that.

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    6 days ago

    If I had a magic internet/media button I know what it would be.

    It would be a brand banish button. If I see an ad, I wanna just have a button to banish them from all my devices…forever. I already have a rule you poss me off with adverts …I defo won’t buy.

    So much tech potential that just does not exist!

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        I agree. Everything being advertised on YouTube is sketch. Same with all the repeated podcast adverts honestly.

        The fact that youtube hits me with an ad for a game that says everyone thinks its fake, with the most bullshit sounding voice over, tells me they are happy to take money for obvious scam products.

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    i don’t know what happened to us as a society… we seem to have lost all semblance of media literacy.

    it feels like in the 90’s we were all very ad-aware, and actively opposed the idea of ‘selling out’… then the rolling stones sold the rights to Start Me Up to windows and we’ve been in a race to the bottom ever since. why are we talking about ‘monetizing your hobbies’.

    what happened to shows like Media Television, magazines like AdBusters? does nobody remember reading Naomi Klein’s ‘No Logo’??

    edit: Remember when Adam Curtis made 'A Century of the Self?

  • TranquilTurbulence@lemmy.zip
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    7 days ago

    I propose we make a massive product database. If you need to buy something, you can see your options there on a level playing field. Companies who spend more money don’t get any more visibility than any other. If you don’t feel like spending any money, the database isn’t trying to push you down a spending spiral.

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      7 days ago

      And then for convenience, add a shopping cart so it’s not a separate research step - congrats, you’ve invented Amazon.

      • utopiah@lemmy.world
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        Congrats, you missed the whole point about Amazon.

        As others already replied, the business model of Amazon (and any marketplace that sells its own products within it while being part of an oligopoly) is precisely to prevent unbiased comparison. Amazon gets data on all the products being sold on its website, its warehouses occupancy … then make Amazon Basics and replace them. They did that before also with diapers among many other examples e.g. https://arstechnica.com/tech-policy/2020/07/emails-detail-amazons-plan-to-crush-a-startup-rival-with-price-cuts/ but they also do the same with software products, e.g. AWS.

        So no, clearly Amazon is not about having fair comparisons and a shopping cart. Amazon is about being the ONLY shopping cart one can have fill it with Amazon products.

        PS: to clarify also something very obvious but just in case it’s not so, Amazon by the simple fact of controlling the order of search results control what customers can, or can not, see and thus compare and in fine buy. Even if it did not sell it’s own products (which again, it does) it would still be able to manipulate what customers buy. That is, again, the opposite of an unbiased product comparison service.

      • TranquilTurbulence@lemmy.zip
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        My idea is a bit different. You would be able to define exactly what you are looking for, and the database would display the results a the order you want.

        Let’s say you want a refrigerator with specific dimensions and features. Then, you would sort the results based on how loud they are, with the most silent ones at the top. You look at the results and realize that some models draw too much power, so you filter out all the E and F tier entries.

        You know, basic database query stuff.

        • PlutoniumAcid@lemmy.world
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          I absolutely agree with you. But where I live, Amazon is cheaper than any other sellers, online or stores. I hate it but I only have so much money to spend.

            • vala@lemmy.world
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              5 days ago

              Nah, we’re not doing this “vote with your wallet” shit anymore.

              That’s just capitalist propaganda really.

              Do what you need to do to survive and eek out some small form of happiness.

              The time when we could actually fix these problems without direct action is long gone now.

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    7 days ago

    Online ads can be easily circumvented, I am more annoyed with giant billboards polluting public spaces. Oh well, one more reason to spend more time in nature.

    • NONE@lemmy.worldOP
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      6 days ago

      Recently I’ve become more aware of how intrusive traditional advertising methods are: billboards everywhere, radio commercials interrupting the music, etc. It’s incredible how immersed we are in that crap and how most of us don’t realize it.

  • IninewCrow@lemmy.ca
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    7 days ago

    Advertising is the blistering puss of an underlying Capitalist stage four cancer that has broken the surface of the body.

      • IninewCrow@lemmy.ca
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        6 days ago

        Run away, uncontrollable, unregulated and unlimited growth is known as one thing … Cancer

        and it usually eventually kills the host

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    5 days ago

    Advertising is the reason why privacy is nonexistent now… it is kinda incredible just how much information they gather.

    In centuries past when people were writing constitutions and what rights people have they had privacy and warrants and spying and all that shit done based on what evil governments can do to their citizens. I don’t think a single one of them ever realized just how fucking massive corporations would be and how much shit they steal from us.