Today I went to my local supermarket and was presented with the following brands of toothpaste:
- Odol-med3 (Aquafresh): Haleon Group 🇬🇧
- Sensodyne: Haleon Group 🇬🇧
- Parodontax: Haleon Group 🇬🇧
- Signal: Unilever 🇬🇧
- elmex: Colgate-Palmolive 🇺🇸
- Meridol: Colgate-Palmolive 🇺🇸
- Colgate: Colgate-Palmolive 🇺🇸
- Blend-a-med: Procter & Gamble 🇺🇸
- Blend-a-dent: Procter & Gamble 🇺🇸
- Crest: Procter & Gamble 🇺🇸
- Lacalut: Dr. Theiss Naturwaren Gruppe 🇩🇪
You have a big illusion of choice, but in the end most known brands that can also afford advertising are big international groups. I ended up getting Lacalut, the one “made in germany”, which cost double.
edit: apparently it’s not a great choice for many reasons, so i’ll be returning that product and try some of the other recommendations, thanks!
My Sensodyne purchased in the US is made in the US. And apparently they’re shutting down their UK factory and moving European production to Slovakia.
I alternate between fluoride toothpaste and a Japanese hydroxyapatite toothpaste called Apagard M-Plus. There are other brands of hydroxyapatite toothpaste made in Europe, like Biorepair (Italy) and Bioniq (Germany).