Someone asked about the news, out of Punchbowl, that Amazon would soon add a line item at checkout that detailed the “import costs” of purchased goods. If Amazon did this it would join other retailers like Temu that are letting customers know why the cost of buying products from it has more than doubled in the past few weeks.

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This short saga shows how the Trump administration plans to deal with the chaos that it has created: By attempting to bully companies into denying the reality that his tariffs are making it more expensive (or potentially impossible) to buy millions of different products. The strategy here—to the extent there is one at all—is to pressure companies into eating tariff costs, pretend that none of this is happening, or to add opacity into the process by having prices shoot up without retailers breaking out what portion of them is from Trump’s tariffs.

Tariffs? What tariffs? Nothing to see here. Move along.