• reddig33@lemmy.world
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    3 days ago

    Is that adjusted for inflation? Because i find it difficult to believe that a CGI sequel has done more box office than say “Bambi” or “Snow White” which were re-released repeatedly in theaters over the years.

    • TheImpressiveX@piefed.socialOPM
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      3 days ago

      Box office records are never adjusted for inflation unless specified otherwise.

      The reason for this is that you’d need to also adjust for inflation for every country the film released in, and convert it back to USD. And you also have to remember that Bambi and Snow White were released at a time where going to the movies was one of the only forms of entertainment, relatively speaking. Today, we have a lot more options for entertainment - television, video games, anime, streaming, social media, etc., so movies now have to compete for audiences’ attention from other formats. And of course, you need to account for population differences now vs. 80 years ago.

      Comparing box office grosses unadjusted isn’t perfect, but it’s the best we got for now.

      • reddig33@lemmy.world
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        3 days ago

        So what you’re saying is that articles like this are just meaningless marketing spin.

        • CmdrShepard49@sh.itjust.works
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          1 day ago

          It broke a record that was set by another film using tne same criteria and that record hadn’t been broken by any other film in the interim so I wouldn’t say “meaningless.”