Box office records are never adjusted for inflation unless specified otherwise.
The reason for this is that you’d need to also adjust for inflation for every country the film released in, and convert it back to USD. And you also have to remember that Bambi and Snow White were released at a time where going to the movies was one of the only forms of entertainment, relatively speaking. Today, we have a lot more options for entertainment - television, video games, anime, streaming, social media, etc., so movies now have to compete for audiences’ attention from other formats. And of course, you need to account for population differences now vs. 80 years ago.
Comparing box office grosses unadjusted isn’t perfect, but it’s the best we got for now.
It broke a record that was set by another film using tne same criteria and that record hadn’t been broken by any other film in the interim so I wouldn’t say “meaningless.”
Box office records are never adjusted for inflation unless specified otherwise.
The reason for this is that you’d need to also adjust for inflation for every country the film released in, and convert it back to USD. And you also have to remember that Bambi and Snow White were released at a time where going to the movies was one of the only forms of entertainment, relatively speaking. Today, we have a lot more options for entertainment - television, video games, anime, streaming, social media, etc., so movies now have to compete for audiences’ attention from other formats. And of course, you need to account for population differences now vs. 80 years ago.
Comparing box office grosses unadjusted isn’t perfect, but it’s the best we got for now.
So what you’re saying is that articles like this are just meaningless marketing spin.
It broke a record that was set by another film using tne same criteria and that record hadn’t been broken by any other film in the interim so I wouldn’t say “meaningless.”
Movie tickets were a lot cheaper too. About $6-8 in todays money. They’re double that now…