That seems weird. All the people I know from the UK are into flaming hot Indian food so I can’t imagine they would have a problem with mild salsa. And I have yet to see an Aussie fridge that doesn’t have multiple bottles of extra hot sauces. I consider myself to be a wimp with hot spice - my stomach and I disagree on the matter and it wins - but even I can handle “mild”. Not that I believe people don’t exist (I know one or two), but that there would be enough population to make it a worthwhile sales change surprises me.
At the other end of the extreme, I’ve had multiple Irish and English customers at work say they won’t eat our white pudding, as the cinnamon makes it too spicy. There’s plenty of old people like that in either country that bring down the average spice tolerance by quite a bit.
That sounds like they don’t like the flavour, rather than the heat? I noticed when I was in the US that so many things were flavoured with cinnamon and it’s a very rich and overpowering taste. Like everything is suddenly a biscuit. Even toothpaste.
It could be, but it’s hardly a typical US recipe. It’s a 70-something year old fellow from Leitrim, importing spices from Monaghan to sell something he grew up with and can’t get here to other Irish folks. Ironically, the ones who complain the cinnamon is too spicy tend to prefer the US-made product of another company. The same people will also tell you with a straight face that HP sauce is awful spicy, so they need to get something else for their meals, so make of that what you will.
That seems weird. All the people I know from the UK are into flaming hot Indian food so I can’t imagine they would have a problem with mild salsa. And I have yet to see an Aussie fridge that doesn’t have multiple bottles of extra hot sauces. I consider myself to be a wimp with hot spice - my stomach and I disagree on the matter and it wins - but even I can handle “mild”. Not that I believe people don’t exist (I know one or two), but that there would be enough population to make it a worthwhile sales change surprises me.
I think the extra mild is targeted at families with young children. But yeah, even as a kid my parents gave me hot curries so who knows.
At the other end of the extreme, I’ve had multiple Irish and English customers at work say they won’t eat our white pudding, as the cinnamon makes it too spicy. There’s plenty of old people like that in either country that bring down the average spice tolerance by quite a bit.
That sounds like they don’t like the flavour, rather than the heat? I noticed when I was in the US that so many things were flavoured with cinnamon and it’s a very rich and overpowering taste. Like everything is suddenly a biscuit. Even toothpaste.
It could be, but it’s hardly a typical US recipe. It’s a 70-something year old fellow from Leitrim, importing spices from Monaghan to sell something he grew up with and can’t get here to other Irish folks. Ironically, the ones who complain the cinnamon is too spicy tend to prefer the US-made product of another company. The same people will also tell you with a straight face that HP sauce is awful spicy, so they need to get something else for their meals, so make of that what you will.