Oh yes that is a real issue. It is hard sometimes to get a good vegan/vegetarian meal. I just want something original, not another goat cheese salad or a burger.

While I agree that there is much more to vegan than just meat replacements, and personally I don’t care what they call it. There are a couple of arguments for recreating meat:

1. It sells. And in this world: if it sells, people will keep making it.
2. Being vegetarian, vegan or someone who wants to cut back on their meat eating, doesn’t mean that they don’t like the taste and feel of meat. Some might do it for the environment or animal suffering. But they still like that meat taste and want a replacement.
3. One does not exclude the other: you can have both meat replacements and non meat looking vegan stuff. Which there are BTW
4. Its funny: especially the vegetarian butcher has some clever wordplays
5. Live and let live I guess

By that same arguments you could also call meat lobby the fraudsters. They’re the ones whining, moaning and lobbying to the European parliament to get the ban in order. In stead of using regular sales tactics.

I couldn’t care less what you call them. You can call them vegetable dicks and I would still eat them. It’s just a ridiculous waste of resources powered by the meat lobby who have seen a portion of their market share disappear.

Urgently? You get easily confused in the supermarket?