

Right now browser usage patterns are shifting because people are trying new things. Most of those new things are AI integration. If those new things prove popular or have staying power remains to be seen.
Firefox , in my estimation, is looking to leverage their existing reputation for privacy focus while also adding new technologies that people seem at least interested in trying.
A larger user base means that people will pay more for ads, which if they maintain their user control and privacy standards users are less likely to disable on the default landing screen.


It’s why they keep getting flac for working on privacy preserving advertising technology: they want you to use Firefox because they don’t stop you from disabling the bullshit, and they hope to do the bullshit in a way that makes you not mind leaving it on.
All the AI stuff was mentioned in the same context as discussion about how they need to seek money in ways that aren’t simply being paid by Google.








https://www.mozillafoundation.org/en/donate/ if you’re actually interested in donating.