I’m seeing this the other way around. It’s possible the normalization is incidental: the comic exists because it’s a common interaction these days.
At the same time, the comic is from the New Yorker. Magazines have a different attitude about advertising in general, so (IMO) this is as anti-ad as a magazine comic can get away with.









I’m going to call it like I saw it, a very long time ago.
<rant>
You have a product that is basically purpose built to make data hoarding and piracy practical, yet it requires a login with a central service. I don’t care what justification anyone thinks makes that worthwhile or even a good compromise. Signaling to any corporate entity that you’re in possession of such a thing is a bad idea to begin with. They shouldn’t even know you exist. That information, along with anything else you do with the product is compromising to you and can be sold for money if aggregated with everyone else’s data.
If you find this rant out of place in our modern world, I’d like to point to the concept of shifting baselines. This didn’t used to be normal and nothing short of greed continues the behavior. The technology before this ran/runs without anyone knowing. Consider VLC, or XBMC.