To answer your question, the idea there is that the average market take is 30%- valve takes 30%, apple, google, microsoft, sony, nintendo, etc etc all take 30%. Physical publishers take more, but for eshops, 30% is ‘standard.’
EGS does 12%, but they:
Don’t have as many features/smaller team/less servers/etc
Are losing money on EGS, it’s solely being propped up by Fortnite money
Are trying to harm Valve, so they are trying to use the 12% to attack valve with.
The concern for Steam is that, as market leader, they have a lot of advantages that other companies cannot or would not have- Perhaps Valve, because of their immense size and economies of scale, could get away with 12% and still making a profit, but they don’t for two reasons:
Lets be real here, they don’t have to.
If Valve only did a 12% take, nobody else could compete with that because nobody else is big enough to.
2 seems a bit paradoxial, but the idea here is that Valve doesn’t want to use it’s market position in a way that prevents other, smaller companies from being able to compete, because that is a monopoly. Valve wants to be market leader, NOT a monopoly, because that is obviously illegal.
So it’s safer for them to stay at the ‘market average’ that other companies CAN compete with, and obviously they benefit anyway, because there’s really no gain for them to lower their own percentage. THey could get accused of monopoly abuse, they lower their take, and doing so wouldn’t gain them any market share.
I figured it was something like that, no big.
To answer your question, the idea there is that the average market take is 30%- valve takes 30%, apple, google, microsoft, sony, nintendo, etc etc all take 30%. Physical publishers take more, but for eshops, 30% is ‘standard.’
EGS does 12%, but they:
The concern for Steam is that, as market leader, they have a lot of advantages that other companies cannot or would not have- Perhaps Valve, because of their immense size and economies of scale, could get away with 12% and still making a profit, but they don’t for two reasons:
2 seems a bit paradoxial, but the idea here is that Valve doesn’t want to use it’s market position in a way that prevents other, smaller companies from being able to compete, because that is a monopoly. Valve wants to be market leader, NOT a monopoly, because that is obviously illegal.
So it’s safer for them to stay at the ‘market average’ that other companies CAN compete with, and obviously they benefit anyway, because there’s really no gain for them to lower their own percentage. THey could get accused of monopoly abuse, they lower their take, and doing so wouldn’t gain them any market share.