Enshitification is the natural end result of treating companies as if they are sharks, that will die if they stop moving, instead of like people who have natural ups and downs. Our “anything other than growth is death” mindset by which companies are valued and run in spirit of is ridiculous. Its literally the societal equivalent of someone having a severe drug addiction. The underlying logic, or lack thereof, is the same: things cant always be better than they were five minutes ago. Refusing to accept that is how you end up destroying your body or destroying Americas favorite candy bar company or whatever else