Ben & Jerry’s co-founder Jerry Greenfield is leaving the ice cream brand after 47 years, saying the freedom the company used to have to speak up on social issues has been stifled by corporate parent Unilever.
This isn’t the traditional “big corporation buys something and then makes changes” situation. For 25 years Unilever has been fine with B&J doing their thing.
Yeah, well, they’re making changes now. So Ben and Jerry didn’t lose their autonomy right away, but they lost it nonetheless.
Yeah, well, they’re making changes now. So Ben and Jerry didn’t lose their autonomy right away, but they lost it nonetheless.