Ben & Jerry’s co-founder Jerry Greenfield is leaving the ice cream brand after 47 years, saying the freedom the company used to have to speak up on social issues has been stifled by corporate parent Unilever.
It was an optimistic view on Ben & Jerry’s part, I would agree. 24 years of apparently unimpeded activism isn’t a bad run though, and I’ve never heard of another contract like theirs. As I see it, Unilever violated their contract, but they probably are willing to spend the GDP of Paraguay on lawyers to win that one.
It was an optimistic view on Ben & Jerry’s part, I would agree. 24 years of apparently unimpeded activism isn’t a bad run though, and I’ve never heard of another contract like theirs. As I see it, Unilever violated their contract, but they probably are willing to spend the GDP of Paraguay on lawyers to win that one.