One aspect I haven’t seen mentioned yet is the rise of local premium cola brands in recent years. Brands like Fritz Kola, Afri Cola and Mio Mio have taken a significant chunk out of Coca colas marketshare without competing on price. Instead, they focus on standout features like higher caffeine levels, local bottling in reusable glass bottles, and/or organic ingredients. And since it’s working, more and more companies are jumping on the bandwagon, like the red bull, the brewery Flensburger and even some localised water bottling brands all offer their own colas now.
In light of this, this advertising campaign from coca cola feels like a desperate move to me.
With the amount of alternatives it’s also very likely that you’ll find one that you genuinely prefer over Coca-Cola or Pepsi once you give them a try. I did not start buying Fritz Kola over Coca-Cola because of any “feature”, and not because it’s German either. I just tried it on a whim ages ago and preferred the taste, so that’s what I’ve been buying since.
One aspect I haven’t seen mentioned yet is the rise of local premium cola brands in recent years. Brands like Fritz Kola, Afri Cola and Mio Mio have taken a significant chunk out of Coca colas marketshare without competing on price. Instead, they focus on standout features like higher caffeine levels, local bottling in reusable glass bottles, and/or organic ingredients. And since it’s working, more and more companies are jumping on the bandwagon, like the red bull, the brewery Flensburger and even some localised water bottling brands all offer their own colas now.
In light of this, this advertising campaign from coca cola feels like a desperate move to me.
With the amount of alternatives it’s also very likely that you’ll find one that you genuinely prefer over Coca-Cola or Pepsi once you give them a try. I did not start buying Fritz Kola over Coca-Cola because of any “feature”, and not because it’s German either. I just tried it on a whim ages ago and preferred the taste, so that’s what I’ve been buying since.