It’s interesting that terms like “Awful April” and “Cost of Living Crisis” are so rapidly adopted. I’m convinced they are thought up in something like a Civil Service or lobby group PR panel and then given to media. Both terms assure us that these things are short-lived and not usual when we know that “Austerity” (a less reassuring one) is now a permanent state of affairs. This is the way it’s going to be forever. Unless we go for the pitchforks and torches.
It’s interesting that terms like “Awful April” and “Cost of Living Crisis” are so rapidly adopted. I’m convinced they are thought up in something like a Civil Service or lobby group PR panel and then given to media. Both terms assure us that these things are short-lived and not usual when we know that “Austerity” (a less reassuring one) is now a permanent state of affairs. This is the way it’s going to be forever. Unless we go for the pitchforks and torches.