WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.
Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.
This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.
provide free app at a loss
grow massive user base and market share
squeeze your userbase for every cent they’re worth
Every single time. We got to solve the funding issue some how, I dont want to live in a future run by ads.
It’s not just the funding, it’s the business overall. Public companies need to show growing revenues year to year, and worse: growing revenues with a minimum yield. A product can grow by attracting more users up to a certain point. Then the only way to grow is by making more money out of the same users base. If the revenue is based on ads:
Freemium is not always working well and Meta never used it. They have no new great idea to extend the product without eating their other products users bases. So the only one left is more ads.
Funding is not the issue, for-profit companies are. Non-profit is the way to go. Federation is even better as individuals/families/small organizations can run their own servers.-
WhatsApp was charging $1-$3 per year before Facebook’s acquisition. They had 600M+ users and a team of twelve people. It was beautiful while it lasted.
Hopefully we can carry out the original mission with Signal.
It’s not very easy to solve the issue of infinite growth in a world with finite resources. The fundamental issue is that it’s just not physically possible, but they keep trying. Either we continue this cycle and eventually destroy the planet irreversibly, or we acknowledge that maybe money isn’t everything, and that maybe [the vast majority of] people aren’t inherently egoitistical monsters, and we move on to different systems.
WhatsApp was not free and already had a massive user base before Facebook bought it.
Hope this will turn people to alternatives.
I’d forgotten about this!!
Wasn’t it like a quid to sign up?
Yeah it was something like that, very low price compared to what SMS were charged for.
The enshittification process in a nutshell.
@Auth
So that’s why we donate to @signalapp
@MazonnaCara89
Eastern Europe loves the app Viber that Rakuten bought, which has had ads for years.
People LOVE a walled garden of their friends are there, too.