• Optional@lemmy.world
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    8 days ago

    In the UK, where Melania opened across 155 screens, takings were considerably softer. The film opened at No 29 in the UK charts, for a weekend screen average of £212.

    The US takings for the film currently account for some 98.8% of its overall total, with Melania’s native Slovenia proving the best-performing international territory. Overall, the film opened in 26 countries globally last Friday, after the South African release was abruptly cancelled the day before, with local distributors citing “the current climate” and “recent developments”.

    In the UK, some industry insiders questioned whether the unusually wide rollout of the film could be an indication of “four-walling”: the release strategy by which distributors pay cinemas to screen the movie.

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