I’m not sure that’s really enshittification. It’s not so much a way to deteriorate the service to make money as it is an attempt to accommodate the habits of the viewers. I totally agree that we’re getting super bad content that’s only mildly entertaining if you’re doing 2-3 other things while watching, but that’s the demographic they believe they have.
It’s just a matter of what it is. The end product is still garbage, but to me enshittification is the process of making the platform worse by one way or another monetising the users, like adding ads and promoting content that while not in the interest of the users will retain them (such as ragebait on Faceboo). In this case they make the content worse because they believe it will attract customers.
They consider their product to be “Second Screen,” which mean it is meant to be consumed while you are on your phone. Matt Damon recently talked about the rules of making a Netflix video, and one of them is that you have to repeat your plot objective several times, so the people who are “watching” while on their phones will get it.
They also mandate the use of certain cameras and lenses and other equipment, to ensure that their productions have a similar look across the platform.
They have lots of other rules that compromise quality and artistic integrity in favor of branding and profit.
Every broadcaster and platform has a list of approved cameras, and always has done. That isn’t enshittification, that’s ensuring technical quality.
As to a house style, again that is longstanding and common. ABC, for example, favours pastel colours for sets and costume. This goes back to Technicolor and their visual control from the 1930s. Nothing new.
I’m not sure that’s really enshittification. It’s not so much a way to deteriorate the service to make money as it is an attempt to accommodate the habits of the viewers. I totally agree that we’re getting super bad content that’s only mildly entertaining if you’re doing 2-3 other things while watching, but that’s the demographic they believe they have.
so… what difference does it make?
It’s just a matter of what it is. The end product is still garbage, but to me enshittification is the process of making the platform worse by one way or another monetising the users, like adding ads and promoting content that while not in the interest of the users will retain them (such as ragebait on Faceboo). In this case they make the content worse because they believe it will attract customers.
They consider their product to be “Second Screen,” which mean it is meant to be consumed while you are on your phone. Matt Damon recently talked about the rules of making a Netflix video, and one of them is that you have to repeat your plot objective several times, so the people who are “watching” while on their phones will get it.
They also mandate the use of certain cameras and lenses and other equipment, to ensure that their productions have a similar look across the platform.
They have lots of other rules that compromise quality and artistic integrity in favor of branding and profit.
That counts as enshittification to me.
Also, enshittification is not in spell check.
Every broadcaster and platform has a list of approved cameras, and always has done. That isn’t enshittification, that’s ensuring technical quality.
As to a house style, again that is longstanding and common. ABC, for example, favours pastel colours for sets and costume. This goes back to Technicolor and their visual control from the 1930s. Nothing new.