When the solution to the problems are ‘low prices sell more product’ and literally every company seems to be ignoring that
Its not that simple. Selling more product at a lower price may not result in higher profits. These companies generally don’t care about sales as much as they do profits. Selling 10x the amount of product, but at break-even or a loss would be worse to the company than it is now with their declining sales. PepsiCo’s problem as I see it, is PepsiCo makes only a few products (some of their minor food brands) that would actually be a necessary purchase to live. Everything else they make is a luxury that people can skip if they can’t afford it.
Everyone is getting squeezed with rising costs in housing, transportation, actual food, and medical care costs that can’t be skipped, so it is PepsiCo products (and brands like them) are the first things we cut out.
Its not that simple. Selling more product at a lower price may not result in higher profits. These companies generally don’t care about sales as much as they do profits. Selling 10x the amount of product, but at break-even or a loss would be worse to the company than it is now with their declining sales. PepsiCo’s problem as I see it, is PepsiCo makes only a few products (some of their minor food brands) that would actually be a necessary purchase to live. Everything else they make is a luxury that people can skip if they can’t afford it.
Everyone is getting squeezed with rising costs in housing, transportation, actual food, and medical care costs that can’t be skipped, so it is PepsiCo products (and brands like them) are the first things we cut out.