To get more people to read or to sell more books? All the people I know that like to read, read digital and say they don’t want to go back to paper

I very much doubt that abolishing VAT would help as sellers usually don’t pass on the VAT reduction to the price. That aside, I don’t think the reason why people are supposedly reading less (if it’s true?) has so much to do with the price.

Meanwhile Germany: Artificially preventing book stores from competing for lower prices.

Based.