An informed voter base that votes based on understanding the policies is of course the ideal, but the problem is a significant chunk of the current voters are already those brainwashed idiots voting for the loudest moron. If what it takes to unseat them is an equivalent group of brainwashed idiots voting in the opposite direction that might just be the compromise we have to make. The critical thing is going to be that the person those idiots elect needs to actually pass intelligent policies. If you can convince morons to vote for someone actually intelligent, that’s still an improvement over the current state where morons are electing either pure evil, morons, or both.