Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”
This is musical chairs, and everyone involved is desperately hoping that they won’t be one of the ones left without a seat when the music stops. Anybody with a plural number of brain cells must know deep down inside that infinite growth is literally impossible, but they all think they’ll be smart enough to cash out before it all collapses.
There’s a problem with that, though: Money has a notoriously poor nutritional value.